- +40%
increase in qualified Leads
Looking to enhance their online presence and boost their SEO performance, NAML Dispatch enlisted the help of FIH Consultancy. Our team worked closely with this top-tier B2B brand to develop and implement a comprehensive online strategy, resulting in significant revenue growth.
About Naml Dispatch
NAML Dispatch is a leading truck dispatching company in North America, connecting shippers with reliable carriers for efficient freight transportation. Prior to partnering with FIH Consultancy, NAML Dispatch sought to strengthen their online presence and attract a wider pool of qualified carriers to their network.
The challenge
NAML Dispatch’s existing website lacked a clear brand identity and user-friendly interface. It didn’t effectively showcase their services and benefits for potential carrier partners. Additionally, they lacked a strategic online marketing approach to attract new carriers and expand their network across North America.
Services Used:
STRENGTH IN NUMBERS
Business impact
40% Increase in Website Traffic
Within the first 3 months of launching the new website and PPC campaigns, NAML Dispatch experienced a 40% increase in website traffic. This indicates a significant improvement in online visibility and brand awareness within the trucking industry.
25% Growth in Carrier Network
 The targeted PPC campaigns and lead generation strategies resulted in a 25% increase in qualified carriers joining the NAML Dispatch network. This expansion strengthens their service offerings and network reach across North America.
Improved Online Reputation and Trust
With a user-friendly website and clear communication of services, NAML Dispatch established a more trustworthy online presence, attracting reliable carriers to their network.
Organic transactions increased
Organic conversion rate improved
Increase new users from organic traffic
FIH Consultancy Solutions
- Brand Identity & Guidelines Development:Â We established a professional and trustworthy brand identity for NAML Dispatch. This included logo design, brand colors, typography, and messaging guidelines that resonated with truck drivers and carrier businesses.
- Website Development:Â We designed and developed a user-friendly and mobile-responsive website highlighting NAML Dispatch’s services, benefits for carriers, and network reach across North America. The website featured a clear call to action for carriers to join their network.
- Paid Search Marketing (PPC):Â We developed targeted PPC campaigns across platforms like Google Ads and industry-specific trucking websites. These campaigns focused on keywords relevant to truck dispatch services, attracting qualified carriers actively searching for dispatch partners.
- Lead Generation:Â We implemented lead generation strategies through website forms and landing pages tailored to convert website visitors into registered carriers on the NAML Dispatch network.
“FIH Consultancy’s understanding of the trucking industry and online marketing strategies has been a game-changer for NAML Dispatch. The new website effectively attracts carriers, and the targeted marketing campaigns have significantly expanded our network. We’re confident that with FIH’s continued support, we’ll continue to streamline our operations and connect with more reliable carriers across North America.” – [Haseeb Younas Kaini, CEO, NAML Dispatch]
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Social media
- Web design
+40 %
Website
Growth
236 %
Increase in organic sessions
131 %
Increase in organic contact form submissions
